Branding in the Age of Social Media

Douglas Holt writes about the rise of crowdculture and how we can move beyond branded content.

https://hbr.org/2016/03/branding-in-the-age-of-social-media?referral=00202&cm_mmc=email-_-newsletter-_-weekly_hotlist-_-hotlist_date&utm_source=newsletter_weekly_hotlist&utm_medium=email&utm_campaign=hotlist_date